Revenue Growth Management

Unlock the revenue hidden in your business

RGM PRO helps consumer goods and retail leaders drive sustainable profit growth through smarter pricing, trade investment, and commercial strategy.

£2.4B
Revenue unlocked across client portfolio
+18%
Average margin improvement
140+
Engagements completed
Trusted by
Unilever Heineken Mondelēz Reckitt Asahi Nestlé Diageo
Our Practice Areas

Where we create value

Six integrated disciplines that work in concert to transform commercial performance from the inside out.

01
Pricing Strategy & Architecture

Design price structures that maximise value capture across channels, pack formats, and consumer segments — without sacrificing volume.

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02
Trade Promotion Optimisation

Transform promotional spend from a cost of doing business into a precision growth lever with measurable ROI at every touchpoint.

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03
Mix Management

Shift revenue mix toward high-margin channels, SKUs, and customers — structurally, not just tactically.

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04
Customer & Channel Strategy

Identify where to fight, where to win, and where to walk away. Build joint business plans that create mutual value with key accounts.

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05
Revenue Analytics & Tooling

Build the data infrastructure, dashboards, and decision tools your commercial team needs to act with speed and confidence.

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06
Capability Building

Embed RGM thinking into your organisation through coaching, workshops, and operating model design — so results are sustainable.

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How We Work

A rigorous four-stage process

We don't deliver slide decks. We deliver embedded capability, implemented strategies, and measurable impact — in that order.

01
Revenue Diagnostic

A structured 4-week assessment of your pricing architecture, promotional ROI, channel mix, and gross-to-net waterfall to quantify the opportunity with precision. Outputs include a prioritised opportunity map and a clear view of the £ at stake.

02
Strategy Design

Co-creation of a prioritised growth agenda with your commercial leadership — grounded in your competitive context, not generic best practice. We pressure-test every recommendation against your trade relationships and cost structure.

03
Implementation & Execution

Hands-on delivery alongside your team: building models, training people, negotiating with customers, and running the first wave of strategic initiatives. We stay in the room until results are visible.

04
Capability Transfer

Structured knowledge transfer, playbook documentation, and coaching that leaves your team fully equipped to run RGM independently. The goal is to make ourselves redundant — quickly.

Impact

Results that speak for themselves

A selection of recent engagements across FMCG, beverage, and grocery retail.

Pricing
Price architecture redesign for a top-5 European FMCG brand
+£84M
net revenue uplift in 18 months through pack-price architecture and elasticity-guided portfolio repricing across 12 markets
Trade Promo
Promotional ROI turnaround for a global beer company
34%
reduction in unprofitable promotional events, reinvested into high-ROI activations with measurable volume uplift
Mix Management
Channel mix rebalancing for a household products manufacturer
+210bps
gross margin improvement through strategic de-listing and premiumisation of the SKU range over 24 months
Thinking

Insights from the practice

Original research, frameworks, and perspectives from our partners — published quarterly.

March 2026
Why most trade promotion ROI tools give you the wrong answer

The hidden flaws in incrementality measurement — and how to fix them without rebuilding your entire analytics stack.

Promotions
January 2026
The elasticity trap: when price sensitivity data misleads pricing decisions

Elasticity models are only as good as the assumptions behind them. Here's what most brands get wrong — and what to do instead.

Pricing
November 2025
Building an RGM function from scratch: a 12-month blueprint

The sequencing, talent profile, tooling, and governance model that separates high-performing RGM functions from the rest.

Capability
The Team

Senior practitioners, not junior analysts

Every RGM PRO engagement is led by a partner with direct industry experience — not handed off to associates.

JH
James Harrington
Founding Partner · ex-Unilever RGM Director
SK
Sophia Köhler
Partner · ex-McKinsey Consumer Practice
DM
David Mwangi
Partner · ex-Diageo Global Revenue
LC
Laure Charpentier
Partner · ex-Nielsen Pricing Analytics

Ready to find out what your revenue is really worth?

A 45-minute discovery call is all it takes to identify the top three levers in your business. No pitch, no obligation.

Get in Touch

Start a conversation

Email
hello@rgm-pro.com
Phone
+44 20 3456 7890
Offices
London
12 Grosvenor Square, Mayfair
London W1K 6JP
Amsterdam
Herengracht 420
1017 BZ Amsterdam
Singapore
1 Raffles Place, #28-00
Singapore 048616